Our Roots

Gerna K. Hanu Manuia Benz is a veteran, entrepreneur, and lifelong advocate for Native Hawaiian communities. Raised in a Hawaiian fishing village on Kahului Beach, he learned early the values of patience, humility, and aloha. His journey took him from Maui to the U.S. Army, where he served in Vietnam from 1966 to 1970 and later trained elite military units in nuclear security before retiring in 1984.

After his military career, Gerna built a global trade empire, founding Benz Trading Company and The American Group Ltd. He pioneered seafood, forestry, and international trade initiatives, exporting native resources worldwide. His ventures took him across Asia, Europe, and North America, establishing markets in Vietnam, Cambodia, and beyond.

Passionate about giving back, Gerna has led nonprofit efforts supporting Native Hawaiian families, veterans, and cultural preservation. He founded organizations to assist Hawaiian communities in Washington and Hawaii, advocating for economic empowerment and education. A lifelong member of veterans’ and civic organizations, he remains dedicated to uplifting his people.

A firm believer in unity and strength through tradition, Gerna’s legacy is rooted in service, business innovation, and unwavering commitment to his heritage. For him, true success is measured not in wealth but in the impact left behind.

Rothwell Kalualahaina Naole is a decorated U.S. Army veteran and a dedicated leader in his community. Serving in Vietnam from 1969 to 1971, he was awarded the Silver Star, Bronze Star, and Purple Heart for his valor. After his military service, Rocky continued his commitment to supporting others through various leadership roles. As a long-standing member of the Waianae Military Civilian Advisory Counsel and Hale Na Au Pono, he has worked tirelessly to advocate for veterans and mental health initiatives. He also serves as an officer in the Veterans of Foreign Wars (VFW), the Purple Heart Association, and Disabled American Veterans (DAV).

Rocky is a distinguished member of the Royal Order of Kamehameha I, holding the title of Ali‘i ‘Ai Moku within Moku ‘O Kapuaiwa, and actively works to preserve Hawaiian customs and traditions. He chairs the Old Soldiers of Hawaii and leads community programs focused on supporting the elderly and youth in the Leeward communities of Hawai‘i. His unwavering dedication to service continues to impact both military and civilian communities across the islands.